Determinants of Customer Satisfaction on Loyalty at Index Coffee Shops in Bandung

In Bandung, the diverse coffee shop scene has sparked a rise in competition among businesses. The selection of a coffee shop plays a crucial role in determining whether customers will remain loyal to one spot or explore other options based on their preferences. To ensure success, coffee establishments must be mindful of factors such as brand appeal, promotions, service quality, and overall ambiance that can significantly impact the customer experience.

The thriving coffee shop scene in Bandung creates employment opportunities and supports economic growth within the local community, contributing to the goal of promoting inclusive and sustainable economic growth. A vibrant coffee shop scene enhances the quality of life in Bandung by providing residents and visitors with attractive social spaces and contributing to the development of sustainable urban communities.

Keywords: SDG 8 (Economic Growth) , SDG 11 (Sustainable Cities and Communities)