Consumer Behavioral Intention Antecedents Towards Online Food Delivery Applications in JABODETABEK

The swift evolution in the adoption of Online Food Delivery (OFD) applications is revolutionizing consumer behavior, as these applications have become an integral part of people’s everyday routines, thus reshaping the way individuals interact with OFD platforms. The transformation in consumer behavior regarding OFD applications is driven by a myriad of factors and is thoroughly analyzed through numerous models that seek to understand and predict behavioral intentions. Additionally, Indonesia stands out as one of the leading nations globally in terms of OFD application usage, showcasing a significant reliance and preference for such platforms within its population. The widespread popularity and reliance on OFD applications in Indonesia highlight the profound impact these technologies have on shaping consumer behavior and preferences in the modern digital era.

Online food delivery platforms can contribute to reducing food waste by facilitating more efficient distribution and consumption of food. Additionally, they may provide opportunities for promoting access to nutritious food options. The growth of online food delivery platforms can create employment opportunities, both directly (e.g., delivery drivers, customer service representatives) and indirectly (e.g., through partnerships with restaurants and small businesses).

Keywords: SDG 2 (food), SDG 8 (Economic Growth)