Innovation is imperative for every organization aiming to thrive in a progressively competitive environment. The emergence of a pandemic and the rise of online shopping platforms are driving offline retail companies to innovate at a quicker pace. However, for a profit-driven company catering to the public, innovating is not a simple task. The envisioned innovation should deliver top-notch services or products that meet customer demands efficiently. It necessitates leadership that promotes innovation and a corporate culture that fosters innovation to ensure a smooth innovation process. Moreover, these elements are also anticipated to cultivate a supportive work environment, ultimately fostering a pro-innovation workplace where employees are content with their work environment and career prospects.

 

 

 

 

By developing new and competitive products and services, retail companies can attract more customers, increase sales, and ultimately contribute to economic growth. This growth, if managed properly, can create more jobs and opportunities within the retail sector. When retail companies innovate, they may explore new technologies or business models that lead to more efficient logistics, reduced energy consumption in stores or warehouses, or even less packaging waste.

Keywords: SDG 8 (Economic Growth), SDG 9 (industrial growth)