{"id":2587,"date":"2026-09-01T05:03:22","date_gmt":"2026-09-01T05:03:22","guid":{"rendered":"https:\/\/online.binus.ac.id\/business-management\/?p=2587"},"modified":"2026-09-02T02:37:31","modified_gmt":"2026-09-02T02:37:31","slug":"binus-menginspirasi-gen-z-digital-business-ai-bekal-wajib-generasi-masa-depan","status":"publish","type":"post","link":"https:\/\/online.binus.ac.id\/business-management\/2026\/09\/01\/binus-menginspirasi-gen-z-digital-business-ai-bekal-wajib-generasi-masa-depan\/","title":{"rendered":"BINUS Menginspirasi Gen Z: Digital Business &amp; AI, Bekal Wajib Generasi Masa Depan"},"content":{"rendered":"<h1><\/h1>\n<p style=\"text-align: justify\">Perkembangan teknologi digital dan artificial intelligence (AI) telah mengubah cara generasi muda belajar, bekerja, berkomunikasi, dan melihat peluang masa depan. Di tengah perubahan yang semakin cepat, kemampuan memahami teknologi dan dunia bisnis menjadi bekal penting bagi anak muda agar tidak hanya menjadi pengguna, tetapi juga mampu menciptakan peluang dan inovasi.<\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2583\" src=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2.jpeg\" alt=\"\" width=\"978\" height=\"1600\" srcset=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2.jpeg 978w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2-183x300.jpeg 183w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2-626x1024.jpeg 626w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2-768x1256.jpeg 768w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2-939x1536.jpeg 939w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.03-2-480x785.jpeg 480w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/h1>\n<p style=\"text-align: justify\">Semangat tersebut hadir dalam kegiatan bertema \u201cDigital Business &amp; AI: Kemampuan Wajib Anak Muda di Masa Depan\u201d di SMA Katolik Cinta Kasih Medan. Kegiatan ini menghadirkan Dr. Rini Kurnia Sari, S.E., M.E., Head of Digital Business Management Program BINUS Online, sebagai narasumber yang mengajak peserta memahami bagaimana teknologi digital dan AI dapat dimanfaatkan secara kreatif dan produktif.<\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2576\" src=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-2.jpeg\" alt=\"\" width=\"960\" height=\"1280\" srcset=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-2.jpeg 960w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-2-225x300.jpeg 225w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-2-768x1024.jpeg 768w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-2-480x640.jpeg 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/h1>\n<p style=\"text-align: justify\">Melalui materi yang disampaikan, peserta diajak melihat bahwa digital business bukan hanya tentang menggunakan media sosial atau marketplace, tetapi tentang bagaimana teknologi digunakan untuk menciptakan nilai, memahami kebutuhan konsumen, dan membangun solusi. Sementara itu, AI dapat menjadi alat yang membantu mempercepat proses belajar, menghasilkan ide, mengolah informasi, hingga mendukung berbagai aktivitas di masa depan.<\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2574\" src=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01.jpeg\" alt=\"\" width=\"960\" height=\"1280\" srcset=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01.jpeg 960w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-225x300.jpeg 225w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-768x1024.jpeg 768w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-480x640.jpeg 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/h1>\n<p style=\"text-align: justify\">Yang tidak kalah penting, penggunaan teknologi tetap membutuhkan kreativitas, critical thinking, komunikasi, dan tanggung jawab. AI dapat membantu manusia bekerja lebih cepat, tetapi kemampuan untuk menentukan tujuan, menilai informasi, dan mengambil keputusan tetap membutuhkan manusia. Kegiatan ini menjadi momentum bagi generasi muda SMA Katolik Cinta Kasih Medan untuk mulai mempersiapkan diri menghadapi dunia yang semakin digital. Dengan memahami bisnis, menguasai teknologi, dan memanfaatkan AI secara bijak, anak muda memiliki peluang besar untuk menjadi inovator, entrepreneur, dan pencipta masa depan.<\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2575\" src=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-1.jpeg\" alt=\"\" width=\"720\" height=\"1280\" srcset=\"https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-1.jpeg 720w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-1-169x300.jpeg 169w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-1-576x1024.jpeg 576w, https:\/\/online.binus.ac.id\/business-management\/wp-content\/uploads\/sites\/6\/2026\/09\/WhatsApp-Image-2026-09-01-at-09.17.01-1-480x853.jpeg 480w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Perkembangan teknologi digital dan artificial intelligence (AI) telah mengubah cara generasi muda belajar, bekerja, berkomunikasi, dan melihat peluang masa depan. Di tengah perubahan yang semakin cepat, kemampuan memahami teknologi dan dunia bisnis menjadi bekal penting bagi anak muda agar tidak hanya menjadi pengguna, tetapi juga mampu menciptakan peluang dan inovasi. Semangat tersebut hadir dalam kegiatan [&hellip;]<\/p>\n","protected":false},"author":704,"featured_media":2589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,17,19,28,52],"class_list":["post-2587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-kuliahmanajemen","tag-binusonline","tag-business-management","tag-kuliahfleksibelkariermeningkat","tag-sdgs"],"_links":{"self":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts\/2587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/users\/704"}],"replies":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/comments?post=2587"}],"version-history":[{"count":1,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts\/2587\/revisions"}],"predecessor-version":[{"id":2588,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts\/2587\/revisions\/2588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/media\/2589"}],"wp:attachment":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/media?parent=2587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/categories?post=2587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/tags?post=2587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}