{"id":50,"date":"2024-04-17T10:56:54","date_gmt":"2024-04-17T10:56:54","guid":{"rendered":"https:\/\/online.binus.ac.id\/business-management\/2024\/04\/17\/the-effect-of-celebrity-endorsement-consumer-perception-of-quality-and-brand-loyalty-on-purchase-intention-of-skincare-product-among-gen-z-in-dki-jakarta\/"},"modified":"2024-04-17T10:56:54","modified_gmt":"2024-04-17T10:56:54","slug":"the-effect-of-celebrity-endorsement-consumer-perception-of-quality-and-brand-loyalty-on-purchase-intention-of-skincare-product-among-gen-z-in-dki-jakarta","status":"publish","type":"post","link":"https:\/\/online.binus.ac.id\/business-management\/2024\/04\/17\/the-effect-of-celebrity-endorsement-consumer-perception-of-quality-and-brand-loyalty-on-purchase-intention-of-skincare-product-among-gen-z-in-dki-jakarta\/","title":{"rendered":"The Effect of Celebrity Endorsement, Consumer Perception of Quality And Brand Loyalty on Purchase Intention of Skincare Product Among Gen Z in DKI Jakarta"},"content":{"rendered":"<p><a href=\"https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16176\" src=\"https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25-768x1086.jpg\" alt=\"\" width=\"768\" height=\"1086\" srcset=\"https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25-768x1086.jpg 768w, https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25-1086x1536.jpg 1086w, https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25-480x679.jpg 480w, https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25-1024x1449.jpg 1024w, https:\/\/online.binus.ac.id\/wp-content\/uploads\/2024\/04\/Poster-25.jpg 1131w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>Skincare has evolved into a crucial aspect of modern women&#8217;s beauty, representing a visible commitment of time and money to maintain appearance. The pandemic has had a significant impact, coinciding with the rise of imported beauty products threatening local businesses. Utilizing celebrity endorsements on social media for product marketing has become a popular trend, proving to be an effective promotional tool across various industries. In Indonesia, celebrities play a key role in increasing awareness, educating consumers, boosting sales, attracting followers, and enhancing search engine optimization. This research focuses on analyzing the influence of Korean celebrity endorsements on Generation Z&#8217;s purchase intentions in DKI Jakarta, aiming to assist the local cosmetic industry in selecting the right endorsers to enhance consumer decisions regarding skincare products.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>By focusing on skincare products, the research contributes to promoting good health and well-being among consumers, as skincare is an essential aspect of personal hygiene and self-care. Analyzing consumer behavior regarding skincare products can contribute to promoting responsible consumption patterns, encouraging consumers to make informed choices about the products they purchase and their environmental impact.<\/p>\n<p>Keywords: SDG 3 (Good Health and Well-being ) , SDG 12 (Responsible Consumption and Production)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skincare has evolved into a crucial aspect of modern women&#8217;s beauty, representing a visible commitment of time and money to maintain appearance. The pandemic has had a significant impact, coinciding with the rise of imported beauty products threatening local businesses. Utilizing celebrity endorsements on social media for product marketing has become a popular trend, proving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic-product-poster"],"_links":{"self":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":0,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/media\/51"}],"wp:attachment":[{"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.binus.ac.id\/business-management\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}