{"id":1364,"date":"2025-05-19T06:25:00","date_gmt":"2025-05-19T06:25:00","guid":{"rendered":"https:\/\/online.binus.ac.id\/computer-science\/?p=1364"},"modified":"2025-05-19T06:25:00","modified_gmt":"2025-05-19T06:25:00","slug":"analisis-sentimen-pengguna-saqu-bank-dengan-svm","status":"publish","type":"post","link":"https:\/\/online.binus.ac.id\/computer-science\/2025\/05\/19\/analisis-sentimen-pengguna-saqu-bank-dengan-svm\/","title":{"rendered":"Analisis Sentimen Pengguna Saqu Bank dengan SVM"},"content":{"rendered":"

oleh Dr. Teguh Raharjo, S.Kom, M.T.I. <\/span>(Faculty Member PJJ CS)<\/strong><\/p>\n

Perkembangan <\/span>teknologi <\/span>digital <\/span>dan <\/span>meningkatnya <\/span>penggunaan <\/span>smartphone<\/em> <\/span>telah <\/span>mendorong <\/span>pertumbuhan <\/span>aplikasi <\/span>mobile<\/em>, <\/span>termasuk <\/span>dalam <\/span>sektor <\/span>keuangan <\/span>melalui <\/span>layanan <\/span>mobile<\/em> <\/span>banking<\/em>. <\/span>Saqu <\/span><\/strong>Bank<\/strong>, <\/span>sebagai <\/span>salah <\/span>satu <\/span>bank digital <\/span>di <\/span>Indonesia, <\/span>telah <\/span>diunduh <\/span>ratusan <\/span>ribu <\/span>kali <\/span>dan <\/span>menerima <\/span>berbagai <\/span>ulasan <\/span>pengguna <\/span>di <\/span>Google <\/span>Play <\/span><\/strong>Store<\/strong>. <\/span>Namun, <\/span>kepuasan <\/span>pengguna <\/span>sangat <\/span>bergantung <\/span>pada <\/span>fitur <\/span>dan <\/span>pengalaman <\/span>pengguna <\/span>secara <\/span>keseluruhan, <\/span>sehingga <\/span>analisis <\/span>sentimen <\/span>terhadap <\/span>ulasan <\/span>menjadi <\/span>penting <\/span>untuk <\/span>mengevaluasi <\/span>layanan <\/span>dan <\/span>meningkatkan <\/span>kualitasnya.<\/span><\/p>\n

\"\"<\/p>\n

Penelitian <\/span>ini <\/span>bertujuan <\/span>menganalisis <\/span>sentimen <\/span>pengguna <\/span>terhadap <\/span>aplikasi <\/span>Saqu <\/span>Bank <\/span>menggunakan <\/span>algoritma <\/span>Support <\/span>Vector <\/span>Machine (<\/span>SVM)<\/span><\/strong>. <\/span>Ulasan <\/span>dikumpulkan <\/span>melalui <\/span>teknik <\/span>web <\/span>scraping<\/span><\/strong><\/em> dari <\/span>Google <\/span>Play <\/span>Store <\/span>dan <\/span>dikategorikan <\/span>menjadi <\/span>tiga <\/span>kelas <\/span>sentimen: <\/span>positif, <\/span>netral, <\/span>dan <\/span>negatif. <\/span>Data <\/span>yang <\/span>diperoleh <\/span>kemudian <\/span>diproses <\/span>melalui <\/span>tahap <\/span>pre-<\/span>processing<\/span><\/strong><\/em>, <\/span>termasuk text normalization<\/em><\/span>, <\/span>tokenisasi, <\/span>stopword <\/span><\/em>removal<\/em>, <\/span>stemming<\/em>, <\/span>dan <\/span>transformasi <\/span>teks <\/span>menjadi <\/span>vektor <\/span>numerik <\/span>dengan <\/span>metode <\/span>TF-<\/span>IDF<\/span><\/strong>.<\/span><\/p>\n

Model <\/span>SVM <\/span>diuji <\/span>menggunakan <\/span>tiga <\/span>jenis <\/span>kernel: <\/span>Linear, <\/span>Radial <\/span>Basis <\/span>Function (<\/span>RBF), <\/span>dan <\/span>Sigmoid. <\/span>Data <\/span>dibagi <\/span>menjadi <\/span>80% <\/span>data <\/span>latih <\/span>dan <\/span>20% <\/span>data <\/span>uji. <\/span>Hasil <\/span>evaluasi <\/span>menunjukkan <\/span>bahwa <\/span>kernel <\/span>RBF<\/span><\/strong> memberikan <\/span>performa <\/span>terbaik <\/span>dengan <\/span>akurasi <\/span>87%<\/span><\/strong>, <\/span>diikuti <\/span>oleh <\/span>kernel <\/span>Linear <\/span>dengan <\/span>85%, <\/span>dan <\/span>kernel <\/span>Sigmoid <\/span>dengan <\/span>79%. <\/span>Hal <\/span>ini <\/span>menunjukkan <\/span>bahwa <\/span>SVM <\/span>dengan <\/span>kernel <\/span>RBF <\/span>paling <\/span>efektif <\/span>dalam <\/span>mengklasifikasikan <\/span>sentimen <\/span>ulasan.<\/span><\/p>\n

Dari <\/span>hasil <\/span>analisis, <\/span>ditemukan <\/span>bahwa <\/span>60% <\/span>ulasan <\/span>bersentimen <\/span>positif<\/span><\/strong>, <\/span>sebagian <\/span>besar <\/span>terkait <\/span>kemudahan <\/span>penggunaan <\/span>dan <\/span>biaya <\/span>transaksi. <\/span>Sebaliknya, <\/span>25% <\/span>ulasan <\/span>negatif<\/span><\/strong> berkaitan <\/span>dengan <\/span>kendala <\/span>teknis <\/span>seperti <\/span>crash<\/em> <\/span>dan <\/span>verifikasi <\/span>akun. <\/span>Temuan <\/span>ini <\/span>memberikan <\/span>gambaran <\/span>yang <\/span>berharga <\/span>bagi <\/span>pengembang <\/span>aplikasi <\/span>untuk <\/span>fokus <\/span>pada <\/span>peningkatan <\/span>aspek <\/span>teknis <\/span>dan <\/span>keamanan <\/span>guna <\/span>meningkatkan <\/span>pengalaman <\/span>pengguna <\/span>secara <\/span>keseluruhan.<\/span><\/p>\n

Sumber: Penelitian Dosen dan Mahasiswa PJJ CS<\/p>\n

Editor: Yudy Purnama, S.Kom., M.TI<\/span><\/p>\n

#BINUSRESEARCHPOINT #TEKNIKINFORMATIKA #COMPUTERSCIENCE #BINUS #BINUSUNIVERSITY<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

oleh Dr. Teguh Raharjo, S.Kom, M.T.I. (Faculty Member PJJ CS) Perkembangan teknologi digital dan meningkatnya penggunaan smartphone telah mendorong pertumbuhan aplikasi mobile, termasuk dalam sektor keuangan melalui layanan mobile banking. Saqu Bank, sebagai salah satu bank digital di Indonesia, telah diunduh ratusan ribu kali dan menerima berbagai ulasan pengguna di Google Play Store. Namun, kepuasan […]<\/p>\n","protected":false},"author":702,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[19,20,18,17,15],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-binus","tag-binusuniversity","tag-computerscience","tag-teknikinformatika","tag-binusresearchpoint"],"_links":{"self":[{"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":2,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1371,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/posts\/1364\/revisions\/1371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/media\/1370"}],"wp:attachment":[{"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.binus.ac.id\/computer-science\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}