{"id":769,"date":"2025-12-05T09:04:09","date_gmt":"2025-12-05T09:04:09","guid":{"rendered":"https:\/\/online.binus.ac.id\/information-systems\/?p=769"},"modified":"2025-12-18T20:22:11","modified_gmt":"2025-12-18T20:22:11","slug":"langkah-memimpin-dengan-sosial-media-analisis","status":"publish","type":"post","link":"https:\/\/online.binus.ac.id\/information-systems\/2025\/12\/05\/langkah-memimpin-dengan-sosial-media-analisis\/","title":{"rendered":"Langkah Memimpin dengan Sosial Media Analisis"},"content":{"rendered":"<p><span data-contrast=\"auto\">Sebelum\u00a0kita\u00a0mulai,\u00a0ada\u00a0pertanyaan\u00a0yang\u00a0perlu\u00a0kita\u00a0jawab\u00a0:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">\u201cApakah menurut Anda, seorang pemimpin perusahaan harus memahami cara kerja data sosial secara teknis, atau cukup memahami hasilnya saja?\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kita\u00a0masuk\u00a0ke\u00a0dalam\u00a0materi\u00a0memimpin\u00a0dengan\u00a0Sosial Media\u00a0Analisis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Sekadar\u00a0memiliki\u00a0alat\u00a0analitik\u00a0media\u00a0sosial\u00a0tidaklah\u00a0cukup.\u00a0Analitik\u00a0harus\u00a0dipimpin\u00a0dan\u00a0diarahkan\u00a0secara\u00a0strategis\u00a0agar\u00a0mendukung\u00a0<\/span><i><span data-contrast=\"auto\">business goals<\/span><\/i><span data-contrast=\"auto\"> organisasi. Artinya, keberhasilan analitik bukan diukur dari seberapa banyak data yang dikumpulkan, tetapi dari sejauh mana hasil analitik itu berkontribusi pada pengambilan keputusan dan perencanaan strategis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kepemimpinan\u00a0bukan\u00a0hanya\u00a0posisi,\u00a0melainkan\u00a0serangkaian\u00a0kompetensi\u00a0sosial,\u00a0teknis, dan\u00a0strategis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Terdapat\u00a0beberapa\u00a0langkah\u00a0kunci\u00a0yang\u00a0dijelaskan<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Langkah 1.\u00a0Menetapkan\u00a0Tujuan yang Jelas<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pemimpin\u00a0harus\u00a0memulai\u00a0dengan\u00a0menjawab\u00a0pertanyaan\u00a0mendasar:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cApa yang\u00a0ingin\u00a0kita\u00a0capai\u00a0melalui\u00a0analitik\u00a0media\u00a0sosial?\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Contoh\u00a0tujuan:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Meningkatkan\u00a0<\/span><i><span data-contrast=\"auto\">customer engagement<\/span><\/i><span data-contrast=\"auto\">\u00a0(keterlibatan\u00a0pelanggan),<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Meningkatkan\u00a0<\/span><i><span data-contrast=\"auto\">brand awareness<\/span><\/i><span data-contrast=\"auto\">,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Menggerakkan\u00a0penjualan\u00a0(<\/span><i><span data-contrast=\"auto\">driving sales<\/span><\/i><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Tujuan ini kemudian menjadi arah bagi seluruh proses analitik: mulai dari pengumpulan data hingga interpretasi hasil.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Langkah 2.\u00a0Membangun\u00a0Tim yang\u00a0Kompeten<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Keberhasilan\u00a0analitik\u00a0sosial\u00a0tergantung\u00a0pada\u00a0kemampuan\u00a0lintas\u00a0disiplin.<\/span><br \/>\n<span data-contrast=\"auto\">Tim yang ideal\u00a0mencakup:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Data scientists \u2192\u00a0fokus\u00a0pada\u00a0pengumpulan\u00a0dan\u00a0analisis\u00a0data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Social media managers \u2192\u00a0memahami\u00a0konteks\u00a0interaksi\u00a0sosial\u00a0digital.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Business analysts \u2192\u00a0menerjemahkan\u00a0data\u00a0menjadi\u00a0<\/span><i><span data-contrast=\"auto\">business insight<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Tugas\u00a0utama\u00a0tim\u00a0ini\u00a0adalah:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mengelola\u00a0data,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Menganalisis\u00a0hasil,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mentransformasikan\u00a0insight\u00a0menjadi\u00a0rekomendasi\u00a0strategis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Langkah 3.\u00a0Pilih\u00a0Alat yang\u00a0Tepat<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pemimpin\u00a0harus\u00a0memastikan\u00a0alat\u00a0analitik\u00a0yang\u00a0digunakan:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Selaras\u00a0dengan\u00a0kebutuhan\u00a0bisnis,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mampu\u00a0melacak\u00a0metrik\u00a0yang\u00a0relevan\u00a0(engagement rate, conversion rate, sentiment analysis).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Alat yang salah\u00a0dapat\u00a0membuat\u00a0tim\u00a0sibuk\u00a0memproses\u00a0data\u00a0tanpa\u00a0arah\u00a0strategis.<\/span><br \/>\n<span data-contrast=\"auto\">Pemilihan\u00a0tools yang\u00a0tepat\u00a0menuntut\u00a0<\/span><b><span data-contrast=\"auto\">pemahaman\u00a0ganda<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2014\u00a0teknis\u00a0(kemampuan\u00a0alat) dan\u00a0sosial\u00a0(bagaimana\u00a0hasilnya\u00a0digunakan\u00a0dalam\u00a0komunikasi\u00a0organisasi).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Langkah 4.\u00a0Menumbuhkan\u00a0Budaya\u00a0Berbasis\u00a0Data<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yang\u00a0lebih\u00a0penting\u00a0adalah\u00a0membangun\u00a0budaya\u00a0organisasi\u00a0di mana\u00a0setiap\u00a0individu\u00a0\u2014\u00a0dari\u00a0staf\u00a0operasional\u00a0hingga\u00a0pimpinan\u00a0\u2014\u00a0menggunakan\u00a0data\u00a0sosial\u00a0sebagai\u00a0dasar\u00a0berpikir,\u00a0berdiskusi, dan\u00a0mengambil\u00a0keputusan.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276,&quot;469777462&quot;:[1331],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Referensi\u00a0:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Khan, Gohar F. (2024),\u00a0Creating Value with Social Media\u00a0Analytics\u00a0,\u00a03rd Edition, Seatle WA 98108-0683 USA, CreateSpace Independent Publishing,\u00a0ISBN: 9798325038679<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebelum\u00a0kita\u00a0mulai,\u00a0ada\u00a0pertanyaan\u00a0yang\u00a0perlu\u00a0kita\u00a0jawab\u00a0:\u00a0\u00a0 \u201cApakah menurut Anda, seorang pemimpin perusahaan harus memahami cara kerja data sosial secara teknis, atau cukup memahami hasilnya saja?\u201d\u00a0 Kita\u00a0masuk\u00a0ke\u00a0dalam\u00a0materi\u00a0memimpin\u00a0dengan\u00a0Sosial Media\u00a0Analisis.\u00a0\u00a0 Sekadar\u00a0memiliki\u00a0alat\u00a0analitik\u00a0media\u00a0sosial\u00a0tidaklah\u00a0cukup.\u00a0Analitik\u00a0harus\u00a0dipimpin\u00a0dan\u00a0diarahkan\u00a0secara\u00a0strategis\u00a0agar\u00a0mendukung\u00a0business goals organisasi. Artinya, keberhasilan analitik bukan diukur dari seberapa banyak data yang dikumpulkan, tetapi dari sejauh mana hasil analitik itu berkontribusi pada pengambilan keputusan dan perencanaan strategis.\u00a0 Kepemimpinan\u00a0bukan\u00a0hanya\u00a0posisi,\u00a0melainkan\u00a0serangkaian\u00a0kompetensi\u00a0sosial,\u00a0teknis, dan\u00a0strategis.\u00a0 Terdapat\u00a0beberapa\u00a0langkah\u00a0kunci\u00a0yang\u00a0dijelaskan\u00a0 Langkah 1.\u00a0Menetapkan\u00a0Tujuan [&hellip;]<\/p>\n","protected":false},"author":703,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/users\/703"}],"replies":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":3,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/769\/revisions\/774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/media\/771"}],"wp:attachment":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}