{"id":799,"date":"2025-12-10T10:22:18","date_gmt":"2025-12-10T10:22:18","guid":{"rendered":"https:\/\/online.binus.ac.id\/information-systems\/?p=799"},"modified":"2025-12-18T21:35:19","modified_gmt":"2025-12-18T21:35:19","slug":"penyelarasan-bisnis-dan-media-sosial","status":"publish","type":"post","link":"https:\/\/online.binus.ac.id\/information-systems\/2025\/12\/10\/penyelarasan-bisnis-dan-media-sosial\/","title":{"rendered":"Penyelarasan Bisnis dan Media Sosial"},"content":{"rendered":"<p><span data-contrast=\"auto\">Media sosial tidak boleh berdiri sendiri sebagai aktivitas komunikasi atau promosi, tetapi harus menjadi bagian integral dari strategi bisnis yang lebih luas. <\/span><\/p>\n<p><span data-contrast=\"auto\">Filosofi\u00a0<\/span><b><span data-contrast=\"auto\"><em>Yin<\/em> dan <em>Yang <\/em><\/span><\/b><span data-contrast=\"auto\">dari\u00a0Tiongkok\u00a0kuno\u00a0untuk\u00a0menggambarkan\u00a0hubungan\u00a0antara\u00a0<\/span><i><span data-contrast=\"auto\">social media analytics<\/span><\/i><span data-contrast=\"auto\">\u00a0dan\u00a0<\/span><i><span data-contrast=\"auto\">business strategy<\/span><\/i><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">Pendekatan simbolis yang menarik untuk memahami keseimbangan dan keterhubungan dua kekuatan yang tampak berlawanan.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-800 aligncenter\" src=\"https:\/\/online.binus.ac.id\/information-systems\/wp-content\/uploads\/sites\/5\/2025\/12\/yin-yang.jpg\" alt=\"\" width=\"145\" height=\"145\" srcset=\"https:\/\/online.binus.ac.id\/information-systems\/wp-content\/uploads\/sites\/5\/2025\/12\/yin-yang.jpg 225w, https:\/\/online.binus.ac.id\/information-systems\/wp-content\/uploads\/sites\/5\/2025\/12\/yin-yang-150x150.jpg 150w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/span><\/p>\n<p style=\"text-align: center\"><i><span data-contrast=\"none\">Figure\u00a0<\/span><\/i><i><span data-contrast=\"none\">1<\/span><\/i><i><span data-contrast=\"none\">.\u00a0Pendekatan\u00a0Yin and Yang<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dalam konteks filosofi Yin\u2013Yang, terdapat tiga pelajaran penting yang relevan bagi pimpinan atau Chief Information Officer khususnya yang akan mengembangkan atau menggabungkan sosial informatics:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">1. Balance (Keseimbangan)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Analitik sosial tidak boleh terlalu pasif (hanya menganalisis tanpa bertindak), dan strategi bisnis tidak boleh terlalu agresif (bertindak tanpa data).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Keduanya\u00a0harus\u00a0berjalan\u00a0dalam\u00a0ritme\u00a0yang\u00a0seimbang:\u00a0<\/span><i><span data-contrast=\"auto\">observe\u00a0\u2013 interpret \u2013 act.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">2. Harmony (Keharmonisan)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Media\u00a0sosial\u00a0dan\u00a0bisnis\u00a0tidak\u00a0boleh\u00a0menjadi\u00a0dua dunia\u00a0terpisah.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Harmoni berarti membangun komunikasi dua arah antara tim analitik dan tim bisnis.<\/span><\/li>\n<li><span data-contrast=\"auto\">Insight\u00a0sosial\u00a0harus\u00a0menjadi\u00a0<\/span><i><span data-contrast=\"auto\">bahan\u00a0bakar<\/span><\/i><span data-contrast=\"auto\">\u00a0strategi\u00a0korporat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">3. Interdependence (Saling Ketergantungan)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Tanpa\u00a0analitik\u00a0sosial, strategi\u00a0bisnis\u00a0kehilangan\u00a0sensitivitas\u00a0terhadap\u00a0publik.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Tanpa\u00a0strategi\u00a0bisnis,\u00a0analitik\u00a0sosial\u00a0kehilangan\u00a0arah\u00a0dan\u00a0tujuan\u00a0nilai.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Keduanya\u00a0saling\u00a0memberi\u00a0makna: data\u00a0menginformasikan\u00a0tindakan,\u00a0tindakan\u00a0menghasilkan\u00a0data\u00a0baru.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Kepemimpinan yang mampu menjaga keseimbangan antara <\/span><i><span data-contrast=\"auto\">social insight (Yin)<\/span><\/i><span data-contrast=\"auto\">\u00a0dan\u00a0<\/span><i><span data-contrast=\"auto\">business execution (Yang)<\/span><\/i><span data-contrast=\"auto\">\u00a0akan\u00a0menciptakan\u00a0organisasi\u00a0yang:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">peka\u00a0terhadap\u00a0perubahan\u00a0sosial,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">tangkas\u00a0dalam\u00a0beradaptasi,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">dan\u00a0konsisten\u00a0menciptakan\u00a0nilai\u00a0melalui\u00a0data\u00a0sosial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u201cKontras\u00a0antara\u00a0analisis\u00a0dan\u00a0tindakan\u00a0bukanlah\u00a0pertentangan\u00a0\u2014\u00a0tetapi\u00a0sumber\u00a0kekuatan\u00a0dan\u00a0keutuhan\u00a0organisasi.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:140,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Referensi\u00a0:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Khan, Gohar F. (2024),\u00a0Creating Value with Social Media\u00a0Analytics\u00a0,\u00a03rd Edition, Seatle WA 98108-0683 USA, CreateSpace Independent Publishing,\u00a0ISBN: 9798325038679<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media sosial tidak boleh berdiri sendiri sebagai aktivitas komunikasi atau promosi, tetapi harus menjadi bagian integral dari strategi bisnis yang lebih luas. Filosofi\u00a0Yin dan Yang dari\u00a0Tiongkok\u00a0kuno\u00a0untuk\u00a0menggambarkan\u00a0hubungan\u00a0antara\u00a0social media analytics\u00a0dan\u00a0business strategy. Pendekatan simbolis yang menarik untuk memahami keseimbangan dan keterhubungan dua kekuatan yang tampak berlawanan.\u00a0 Figure\u00a01.\u00a0Pendekatan\u00a0Yin and Yang\u00a0 Dalam konteks filosofi Yin\u2013Yang, terdapat tiga pelajaran penting yang [&hellip;]<\/p>\n","protected":false},"author":703,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,22,13,9,11,17],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-binus-online","tag-business-process","tag-digital-business","tag-information-systems","tag-kuliah-fleksibel-karir-meningkat","tag-social-media-analysis"],"_links":{"self":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/users\/703"}],"replies":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":5,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":806,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/posts\/799\/revisions\/806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/media\/801"}],"wp:attachment":[{"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online.binus.ac.id\/information-systems\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}