Antecedent of Repurchase Intention on Lotus Tour and Travel The Tourism Industry Company

During the outbreak of a pandemic, Indonesia experienced a decline in the influx of tourists as a result of stringent lockdown measures implemented. Nevertheless, a contrasting trend was observed in Belitung, where there was a notable surge in the number of tourists visiting the region. Consequently, a comprehensive investigation was carried out at Lotus Tour & Travel, a prominent company in the tourism industry situated in Belitung, to ascertain the underlying determinants influencing customers’ intention to make repeat purchases.

By understanding what attracts repeat customers to Belitung, Lotus Tour & Travel might be able to tailor their offerings to promote responsible tourism experiences. This could involve activities that benefit local communities, minimize environmental damage, and encourage tourists to appreciate the natural beauty of Belitung in a responsible way. The surge in tourism in Belitung during the pandemic suggests the tourism industry there might be a bright spot for the local economy. This could potentially lead to Increased employment opportunities

Keywords: SDG 8  (economic growth), SDG 12 (green consumption)