The Analysis of The Influence of Customer Value on Customer Behavior of Minimarket Retail Customers in JABODETABEK Area

The investigation carried out in this study delves into the ongoing growth in sales value observed in minimarkets since the year 2015, with figures peaking at USD 21.86 billion by the end of 2021. This upward trajectory has proven to be resilient even amidst the challenging circumstances brought about by the pandemic spanning from 2020 to 2022. Within the context of an increasingly fierce and cutthroat business landscape, the comprehension of customer value emerges as a pivotal element in the quest for attaining business prosperity and longevity. The concept of customer value encapsulates a multitude of elements that exert an impact on consumer behavior, encompassing facets like the choices made in purchasing and the dedication or allegiance shown towards a specific brand or company. It is imperative for businesses to thoroughly grasp these dynamics in order to strategically position themselves and effectively cater to the evolving needs and preferences of their target customer base.

Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation, including through a focus on high-value-added and labor-intensive sectors. Increase the access of small-scale industrial and other enterprises to financial services, including affordable credit, and their integration into value chains and markets.

Keywords:

SDG 8(Economic Growth), SDG 9(Industrial Growth)