The Influence of Digital Learning Orientation on Innovative Behavior in Using the UT ONE Digital Application at PT. United Tractors, Tbk in DKI Jakarta: The Role of Mediating Readiness for Change and Moderating Organization Learning Culture

Currently, numerous businesses are embracing digital transformation as a strategic approach to stay ahead in the ever-evolving market landscape, ensuring they remain not only competitive but also relevant and sustainable in the long run. Companies that have successfully fostered a robust digital culture leverage digital tools and insights derived from data to enhance the speed and effectiveness of their decision-making processes, fostering an environment where development and collaboration thrive, ultimately contributing to the achievement of service-oriented objectives tailored to meet the needs of their valued customers. The primary objective of this research endeavor is to explore the impact of Digital Learning Orientation on the stimulation of Innovative Work Behavior, with a particular focus on how Readiness for Change acts as a mediator in this relationship, while also considering the influential role of Organizational Learning Culture as a moderator in shaping these dynamics.

It Contributes to understanding how digital transformation influences learning and skill development within organizations. Enhancing digital learning opportunities can improve access to quality education and promote lifelong learning, aligning with the goal of ensuring inclusive and equitable quality education for all. By fostering a digital culture and promoting innovative work behavior, businesses can enhance productivity, drive economic growth, and create decent work opportunities, thereby contributing to the goal of promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

Keywords: SDG 4 (Education), SDG 8 (Economic Growth)