Vision & Mission

Introduction

The Business Management Study Program provides students with a comprehensive understanding of the principles and practices that drive successful organizations. The Business Management Study Program prepares the next generation of business leaders to excel in a dynamic and globalized market by offering a robust curriculum that combines theoretical knowledge with practical application. Students will be equipped with the skills and insights necessary to navigate and lead in various business environments. Students will be able to effectively analyze a business entity’s strategy present in the business environment.

The Business Management Study Program is designed to prepare the students to be ready to become proficient leaders who can navigate and leverage the intricacies of global and start-up businesses. The Business Management Study Program offers students a wide variety of academic career and leadership programs including collaborative projects, internships, industry partnerships, study abroad, and research activities, providing them with invaluable experience and a robust professional network, as well as applied research theses with real business management-related problems. Students will engage in guest lectures, international experience, industrial sharing sessions from various industry practitioners and professionals, involvement in student organizations, and community service. Through these experiences, students develop critical thinking, problem-solving, and leadership skills.

The Business Management Study Program prepares students for a broad range of occupations in every sector of the economy. A bachelor’s degree in Business Management Study Program enables students to achieve foundation knowledge and develop their analytical skills in Digital Business Fundamentals, Digital Consumer Behaviour, Design Thinking for Product Innovations With Artificial Intelligence, Digital Business Analytics, Digital Transformation and Business Strategy, Social Media and Mobile Marketing, Digital Human Resources Management, Financial Technology, and Agile Project Management. The curriculum in the Business Management Study Program equipped students to tackle the challenges of today’s complex business landscape and drive meaningful change by embedding the application of Artificial Intelligence as well as has been benchmarked to renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and core values developed by BINUS. Students will embark on a transformative educational journey that will shape their future as business leaders.

Vision 2026 – 2030

To become a “Technology-Based Business Management” Study Program and a Distance Learning program that excels at the international level and contributes to sustainable community development and empowerment.

Mission 2026 – 2030

1. To develop Student’s ethical competencies and expertise in technology-based business management through a student-centered distance learning approach
2. To advance research in technology-based business management that contributes to economic and industrial development through sustainable collaboration
3. To empower communities and business actors by strengthening entrepreneurship, driving digital transformation and fostering the sustainable development of the creative economy.
4. To build a lifelong learning ecosystem for students and faculty through the development of both technical and interpersonal competencies.
5. To develop and apply innovations in management science aligned with industry workforce needs from a multidisiciplinary perspective

Program Objective

1. To develop graduates who are globally competitive, possessing competencies and expertise in technology-based business management, while upholding professional ethics.
2. To generate research outputs and management practices that provides practical solutions to economic and industrial challenges through strategic collaboration, aligning academic innovation with workforce needs in the business sector.
3. To establish a resilient entrepreneurial ecosystem by empowering communities and business actors, with a focus on accelerating digital transformation and fostering the sustainable development of the creative economy.
4. To develop adaptive and transformative business leaders who can navigate industry changes through the mastery of interpersonal and technical (multidiscplinary) competencies within a lifelong learning ecosystem.
5. To build sustainable synergies with the industrial sector to implement advancaed and relevant management knowledge in meeting global human resource competency standards.

Values

Based on our belief in God, our passion for education, and our view of a bright future, we are committed to developing the nation and to building a global community through education and technology.

This commitment is reflected in the values of Bina Nusantara, which become the guidance of our actions:

Striving for excellence

We continuously do our best to achieve high quality results in every aspect of our work

Perseverance

We stay calm, focused, never give up, and quickly recover in overcoming challenges

Integrity

We are honest, transparent, sincere, and courageous in doing the right thing

Respect

We Care for others; we value differences and contributions from every individual

Innovation

We encourage creative, breakthrough, and sustainable ideas to continuously improve processes in order to achieve better results

Teamwork

We believe in the importance of collaborative, effective, and trustful working relationships as one team

Student Outcomes

After completing the study, graduates are:

1. Able to formulate the management functions (planning, organizing, staffing, directing, controlling and also evaluating) at the operational level in various types of organizations.
2. Able to execute organizational functions (marketing, operations, human resources, finance, and strategy) at the operational level in various types of organizations.
3. Able to identify the managerial problems and organizational functions at the operational level, and take appropriate action based on the developed alternative solution, by applying entrepreneurial principles that rooted in local wisdom.
4. Able to contribute in arranging the organization’s strategic plan and spell out the strategic plans into the organization’s operational plan at the functional level.
5. Able to understand and implement the appropriate managerial decisions in various types of organizations at the operational level, based on the data analysis and information on business functions.
6. Able to perform the empirical studies and modelling using scientific methods on the various types of organizations based on the organizational functions.
7. Able to communicate the cross-function and level organization effectively.
8. Able to utilize the information and communication technology in developing global business competencies.
9. Able to apply a critical thinking on current business management case using the economic science and quantitative business.
10. Able to apply an integrated marketing and business strategies in a global business environment.